Highlights

• Midle is accelerated by CoinTelegraph and Albaraka Turk, lead by Castrum Capital and granted by BNBChain, NibiruChain, CovalentHQ, Plena Finance.
• With more than 200k users from more than 140 countries and a large 120,000 community, Midle is an all-in-one platform that meets marketing needs with tailormade solutions by enabling Web3 and Web3 projects to reach large audiences.
• Midle partners with many of the top-tier projects in the industry such as Linea, Taiko, Cookie3, Scroll, OKX, The Sandbox and 300+ projects use Midle for marketing.
• With a variety of utilities and a large community, $MIDLE is coming to become the utility token of Web3 Marketing.

Product

Midle is the go-to marketing platform for brands aiming to supercharge user acquisition, engagement, and retention. With our innovative task-to-earn business model and cutting-edge data processing features, we deliver measurable and sustainable marketing results.

At Midle, users complete tasks and participate in campaigns to earn exciting rewards. Meanwhile, brands leverage these opportunities to enhance user acquisition, retention, and engagement like never before.

Problem

• Primitive
  The lack of advanced targeting tools and a CRM system focused on Web3 projects results in the absence of detailed and sustainable marketing
• Measurement
  Current platforms (such as Coinzilla, SweepWidget) do not provide data-driven performance marketing. Marketing activities cannot be analysed and right strategies cannot be made
• Bot Accounts
  Bot accounts make most of Web3 campaigns inefficient
• Sustainability
  Marketing activities in the Web3 ecosystem are based on trends, hype and fomo, so they are short-term and emotional bonds are not created

Solution

• All in one
  This is an all-in-one platform that covers everything from social media to website visits, from buying NFTs to staking tokens
• Detailed Data
  Marketing activities in Web3 and blockchain can be conducted with a true result-oriented approach, leveraging detailed data analysis
• Organic
  By connecting multiple social media accounts, organic interactions can be facilitated, which helps prevent bot accounts. Additionally, email marketing can be carried out using the email addresses shared by users during registration
• User Focused
  In this system, advertisers pay the user directly, not the platform. Moreover, a gamification system is implemented to create a more enjoyable user experience

Business Model

Token

HOLD-TO-EARN

• $MIDLE holders will earn extra giveaway tickets and prizes on Midle.
• $MIDLE holder projects will earn discounts on subscriptions.
• $MIDLE holders will earn the right to participate exclusive campaigns on Midle.

STAKE-TO-DROP

• $MIDLE stakers will receive airdrop of other projects that using Midle.

With the airdrop solution developed by Midle, projects will be able to make their own airdrops using Midle's system. To benefit from this service, projects will allocate a token allocation to Midle. Some of this allocation will go to Midle stakers as airdrop. For this reason, users who stake Midle will benefit from the airdrops of all projects using Midle.

STAKE-TO-EARN

• $MIDLE stakers will earn extra $MIDLE with high APR staking pools.
• $MIDLE staker projects will use platform for free.

Burn Mechanism: For each new user who sign up to the platform, 100 Midle tokens will be burned.

Buyback Mechanism: Midle token buyback will be made with 30% of the payments received from the projects.

Roadmap

Marketing Strategy

Team

Strategic Investors and Partners